Published Article From Earnshaw’s Magazine 10/1/09 Issue
Shoppers at the August New York International Gift Fair readied for the holidays by scouting new products, stocking up on perennial favorites and planning seasonal promotions, -ANGELA VELASQUEZ
Paula Hoelzel, owner
The Purple Goose, Alexandria, Va.
What are the top items on your holiday list? We will bring in large toy orders. We have a line of holiday hair bows and dresses. We've purchased items from Mud Pie in novelty holiday designs, such as Santa outfits, plus holiday diaper covers, socks, shoes and legwarmers.
What is your get-noticed plan for the season? We have a large window, and we always put together an amazing and bold display for Christmas with lots of Christmas clothes, toys and holiday accessories. This window can be seen from quite a distance and always creates a Holiday hype!
Earnshaw’s is the premier media resource serving the children’s market, including apparel, juvenile products and gifts. With more than 94 years of experience, the magazine is the established voice of the industry. More than 13,000 decision makers rely on Earnshaw’s print vehicle, online communications, fashion events and seminars to hone their retail strategies and merchandising techniques, stay informed on the latest trends, and keep their assortments fresh.
Each month the magazine reaches 13,000 executives from mass merchant chains to independent specialty stores, 87 percent of which are presidents, vice presidents, owners and partners. (Ask me for our BPA statement.) It is the only comprehensive source covering all of the categories that today’s children’s wear store merchandises, including apparel, accessories, baby gear, personal care, gifts and add-on sellers. Our full-color fashion shoots are both imaginative and informative. Each edition offers buyers a wealth of new resources, feeding their need to present a fresh selection to their consumers at each visit.
Earnshaw’s is the only magazine committed to supporting shop owners and buyers by providing how-to and service-oriented articles on the variety of retail strategies employed today—from the basics of understanding their customers and buying accordingly to illuminating new product areas and showcasing new marketing tactics. This support reaches beyond our pages to consumer focus groups and retail seminars in which store owners and managers share information and learn new ways of doing business.
Earnshaw’s knows that as consumer tastes shift and the retail landscape evolves, retailers must be poised to adapt to survive. We also believe that it is more prudent to nurture current business partners rather than constantly trying to find and sell a steady stream of new ones.
Retailers rely on Earnshaw’s. They read it each month cover to cover. (Ask me for retail testimonials.)
We have a history of helping manufacturers build their brands. (Ask me for manufacturer testimonials.) In the past 94 years, Earnshaw’s has developed a reputation as the gold standard for the children’s industry. Advertising in Earnshaw’s is a must for any company that is serious about this market. Placing your message in these pages automatically elevates your brand.
Contact me to find out how Earnshaw’s can help you build your business through the magazine, website, dedicated eblasts and other digital initiatives, and custom media projects. I look forward to working with you.
Rita Polidori O’Brien,